ADRI CHOI
DISNEY MAGICBAND+ PACKAGING
MAY 2019 – MARCH 2022
CHALLENGE
New package for newly upgraded Disney MagicBand+ that would be compliant with sustainability and usability.
SOLUTION
Produce a series of Disney IP specific package for the new Disney MagicBand+ with charging cable in conjunction with their 50th Anniversary Celebration launch.
ROLE/SOFTWARE
PACKAGING DESIGN
TECHNICAL WRITING
TECHNICAL ILLUSTRATION
USER PRODUCT EXPERIENCE
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
SKETCHUP
REQUIREMENTS
NEW:
-
Charging cable included
-
Center puck graphic will sit right side up
-
Consistent look across different Disney IPs.
EXISTING:
-
MagicBand needs to stay flat
-
Maximum view of design on band
-
Sustainability (100% recyclable)
-
Easy unboxing (no tools required)
Released in 2013
Mickey icon
is upside
down
Inconsistent color
PACKAGE ENGINEERING
RENDERS AND MOCKS
Produced various mocks with the light/dark options on paper cardstocks and print process included foil printing and UV gloss.
UNBOXING EXPERIENCE (OOBE)
FINAL PACKAGING DESIGN
