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ADRI CHOI
DISNEY MAGICBAND+ LIMITED EDITION PACKAGING
APRIL 2022 – DECEMBER 2023
CHALLENGE
To create a premium and exclusive packaging look to adapt bespoke characters and themes of the Disney universe for the limited edition set of MagicBand+ bands.
SOLUTION
To enhance the overall appeal of this special collection, I engineered a premium display case. This display case will not only showcase the bands but overall box will show the whimsical collection of the limited edition packaging.
ROLE/SOFTWARE
PACKAGING ENGINEERING
PACKAGING DESIGN
PROGRAM MANAGEMENT
TECHNICAL WRITING
TECHNICAL ILLUSTRATION
USER PRODUCT EXPERIENCE
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
SKETCHUP
PACKAGE ENGINEERING
Engineering
FINAL PACKAGE STRUCTURE
After multiple iterations, a beautiful display case structure is finalized. This box not only acts as a collector's item, a storage case, but also a display case.
Final Box Structure
Limited Edition Design
DISNEY MAGICBAND+ LIMITED BOX DESIGN
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