ADRI CHOI
AMAZON COINSTOPPABLE DIGITAL MARKETING CAMPAIGN
NOVEMBER 2016
WHAT
The Coinstoppable campaign is an Amazon Coins promotion that allowed customers to buy Amazon Coins at a discount and get more of the apps, games and in-app items they love on Fire tablets and Android devices. The campaign ran for a month in November 2016. The campaign included building branded logo, visual strategy, over 100+ in visual placements across desktop, mobile and social media, and art direction over a campaign video ad which went viral on social media with over 7.6MM views.
CONTRIBUTION
Designed main graphical art and branded logo badging
Managed and designed all marcom visual placements and email blasts.
Provided art direction for campaign video (video has been disabled for viewing).
ROLE/SOFTWARE
VISUAL DESIGN
ART DIRECTION
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
RESULT
10.5K
NEW APPSTORE POWER USERS ACQUIRED
(88% INCREASED OVER GOAL)
$933K
GENERATED IN OPS
$1.7MM
CUSTOMERS ACQUIRED IN LIFETIME APPSTORE OPS
33.6MM
TARGETED
IMPRESSIONS
2.4MM
LANDING PAGE VIEWS
(HIGHEST VIEW IN APPSTORE CAMPAIGNS TO DATE)
MAIN GRAPHIC
