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ADRI CHOI
AMAZON UNDERGROUND PROGRAM
AUGUST 2015 – MAY 2017; DEPRECATED IN 2019
WHAT
Amazon Underground program offer consumer free download and in-app items that are "Actually Free" that they otherwise would pay to purchase. The free app model compensated app developers based on time users spent within the app itself.
CONTRIBUTION
• Launch assets for Fire Tablets, email blasts, social media posts, and landing pages.
• Visual strategy for overall branding to adapt on multi-devices and platforms.
• Icon badging and marketing collaterals which spanned across 6 geographies.
ROLE/SOFTWARE
VISUAL DESIGN
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
RESULT
304%
DROVE INCREASE IN
APPS AND GAMES
ENGAGEMENT
(WITHIN FIRST 6-MONTHS
POST-LAUNCH)
65MM
TOTAL
SOCIAL IMPRESSIONS
(EXCEEDED PROJECTED SOCIAL IMPRESSIONS BY 198%)
– CLEVER GIRLS COLLECTIVE
(MAY TO JUNE 2016)
Launch Assets
LAUNCH ASSETS
Category billboard graphics for Appstore on Fire Tablets.
Social Posts
SOCIAL MEDIA ASSETS
Landing Page
LANDING PAGES AND MICROSITE
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